What's going on?
Google has not made a public announcement of its intentions, but has instead so far limited itself to sending notifications to specific app developers. However, it is clear that this is all a precursor to a massive purge of apps from the Play Store. The primary targets are the plethora of zombie and low performing apps clogging the Play Store. However, other legitimate apps could also get swept away during this purge.
The privacy requirements that must be complied with as stated in the current User Data policies include:
- There must be transparency has to how you handle regular user data, such as data about a user, and data collected about a user’s use of the app or device.
- This transparency applies to what is collected and how the user data is used, and shared.
- The actual collection and use of the user data must be consistent with the disclosure to the user.
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