CUSTOMER REVIEWS: Staying on the Right Side of Legal

A key focus of e-commerce marketing focuses on customer reviews. Customer reviews might be the single most important factor considered by consumers when evaluating purchase options. Positive customer reviews can translate into [...]

HOW TO “LEGALLY” MANAGE NEGATIVE CUSTOMER REVIEWS

You invest a lot of time, resources and money developing, operating and marketing your business, and building your good reputation in the market. Then someone, likely a disgruntled customer, posts a very negative review. You may [...]

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