A key focus of e-commerce marketing focuses on customer reviews. Customer reviews might be the single most important factor considered by consumers when evaluating purchase options. Positive customer reviews can translate into [...]
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Categories: Internet lawyer, Internet Attorney, Federal Trade Commission, deceptive advertising, advertising, customer reviews
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Earlier this year, the Federal Trade Commission (FTC) sent more than 90 letters to advertisers and influencers using Instagram reminding them of their obligations to disclose brand relationships in social media posts, in [...]
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Categories: deceptive advertising, internet lawyers, unfair trade practice, advertising
| Read MoreAn examination of the steps leading up to the swift demise of one multi-million-dollar lead generation company exposes many lessons that should be quickly learned by others in this business.
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Categories: deceptive advertising, internet lawyers, lead generation, unfair trade practice
| Read MoreLast week the Federal Trade Commission (FTC) sent more than 90 letters to advertisers and influencers using Instagram reminding them of their obligations to disclose brand relationships in social media posts, in particular on [...]
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Categories: Internet lawyer, Influencers, Endorsement Guides, Federal Trade Commission, Instagram, deceptive advertising
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