CLEARING YOUR DIGITAL ADVERTISING TO AVOID LIABILITY

Earlier this year, the Federal Trade Commission (FTC) sent more than 90 letters to advertisers and influencers using Instagram reminding them of their obligations to disclose brand relationships in social media posts, in [...]

HOW NOT TO RUN A LEAD GENERATION BUSINESS: and avoid receiving a $104 million fine from the FTC

An examination of the steps leading up to the swift demise of one multi-million-dollar lead generation company exposes many lessons that should be quickly learned by others in this business.

USE OF INFLUENCERS AND DECEPTIVE ADVERTISING: The FTC takes notice of Instagram

Last week the Federal Trade Commission (FTC) sent more than 90 letters to advertisers and influencers using Instagram reminding them of their obligations to disclose brand relationships in social media posts, in particular on [...]

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