CUSTOMER REVIEWS: Staying on the Right Side of Legal

A key focus of e-commerce marketing focuses on customer reviews. Customer reviews might be the single most important factor considered by consumers when evaluating purchase options. Positive customer reviews can translate into [...]

USE OF INFLUENCERS AND DECEPTIVE ADVERTISING: The FTC takes notice of Instagram

Last week the Federal Trade Commission (FTC) sent more than 90 letters to advertisers and influencers using Instagram reminding them of their obligations to disclose brand relationships in social media posts, in particular on [...]

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